Do your target audiences really know what you do?
Are your messages moving people to respond through donations, volunteerism or requests for more information?
Would your organization benefit from greater community visibility and awareness?
Are you basing your critical decisions on solid research?
Are there new audience or business development opportunities for you to pursue? Do you know how to get started?
Research conducted by The Rome Group has shown that marketing for development remains one of the biggest challenges for virtually every nonprofit. Attitude and awareness research, developing and fine-tuning key messages, creating actionable marketing plans, identifying opportunities and developing materials that motivate your audiences to act are just some of the marketing support services we can provide.
Whether you need assistance with a survey, an environmental scan, writing an annual report or capital campaign case statement, or simply crafting an effective elevator speech, The Rome Group’s team of professionals can show you how to integrate strategic marketing into your existing operations to build awareness and knowledge and raise more money.