Holy Cross Academy
Marketing/Admissions Coordinator Position
Position Summary:
The Marketing/Admissions Coordinator at Holy Cross Academy must be a practicing Christian passionate about serving in a high-spirited, progressive learning environment that supports the health, welfare, safety, and spirit of our students, faculty, and staff. The Marketing/Admissions Coordinator coordinates and oversees marketing and admissions efforts.
This position is responsible for developing integrated marketing and admission plans, and communications plans, managing campaigns, and overseeing the execution of assets to help advance market objectives, brand, and impact goals for Holy Cross Academy. Marketing planning responsibilities may include creating and monitoring recruiting and admission processes, management of advertising campaigns, audience targeting, integrated channel mix, execution, and performance analysis within each plan. Responsible for collaborating with stakeholders (HCA leaders, teachers, parents, donors, gala, and other fundraising committees) to deliver consistent messaging, content, and assets across all channels. Responsible for building and maintaining relationships with all stakeholders to meet the business needs and successfully implement assigned marketing plans. Work closely with the Administration to connect with prospective students to increase enrollment.
Skills & Attitudes Required for Success:
Contributes attentively, compassionately, and joyfully.
Displays the ability to communicate with students, faculty, and staff professionally and effectively.
Possesses problem-solving skills and can maintain confidentiality.
Has a collaborative spirit and an eagerness to work with all school community members.
Duties to Perform:
Make sure the appropriate programs are in place to attract and retain students.
Create materials that will promote our school community.
Be the keeper of the branding guide.
Leads/serves on the Marketing Committee and other related committees.
Work with the Gala and other fundraising committees.
Create and order materials and supplies as needed.
Communicate with prospective families about enrolling at HCA.
Work with building administrators and secretaries to coordinate visits.
Works with and develops relationships with area Day Care Centers.
Leads/serves on the Admissions Committee.
Leads, coordinates, and works with the HCA Angel Families committee.
Develop, implement, and execute marketing plans—lead creation of marketing programs, project management framework, and toolkit deliverables.
Collaborate with internal teams and external strategic partners to implement, and ensure planned assets are distributed in alignment with overall marketing strategies across owned, paid, and earned channels that engage the targeted audiences and increase awareness and enrollment. Recommend new opportunities to leverage existing channels or pilot new channels.
Document and analyze campaign performance such as effectiveness, opportunities, and lessons learned to inform future optimization recommendations.
Create advancement/donor communications.
Develop a timeline to implement the Marketing/Admission Plan.
Other duties as assigned.
Position can be full-time or part-time.
Submit your resume with a cover letter to: Terry Cochran, President, tcochran@hca-stl.org: Subject line: Holy Cross Academy, Marketing/Admissions Coordinator. Application deadline August 1, 2024.
